Pajama Market: How has the blog impacted your company?
Craig Camp: It lets us reach out directly to both consumers and distributor sales personnel and has really helped us get our message out to a large number of readers in a very efficient, yet personal and informative way. As our mission is focused on producing small lots of terroir-driven Pinot Noir, the spontaneity and speed of blogging lets us touch on many aspects of what we do that makes Anne Amie unique. Traditional marketing concepts don't work very well on 200 case lots of wine. The Internet and blogging is great for this type of communication
PJ: What has the response been from your customers/clients?
CC: The response has been extremely positive and we get emails almost daily both from new and established customers. It is also very popular with distributor sales people who can simply subscribe to our feed to get our latest news and updates on releases and new press.
PJ: What types of things about your work day inspire you to write a post on your blog?
CC: As this is a small winery and very hands on, there is an endless river of inspiration. The biggest problem is finding time to write about all the ideas I have and nuances of our wines that I want to communicate. I really want to balance the PR types of posts with posts that have really meaningful content about why our wines are what they are.
PJ: What have been the biggest surprises with your blog so far?
CC: The volume of readership expanded much faster than I had even hoped for and we are very gratified by the large number of other blogs starting to link to ours.
PJ: What blogging program do you use for the blog? Did you create this blog yourself? How do you like the program?
CC: I use Typepad for my Anne Amie blog and Squarespace for my personal blog, Wine Camp (http://www.winecampblog.com) Frankly I like them both, but as with all such systems each has its pluses and minuses. Squarespace is great for posting a lot of content, while Typepad is perfect for my winery blog, which is designed as a companion to our main website, www.anneamie.com.
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