The Business Blog Authority
 

Shoelover: Small Business Blog of the Day

by Brian Brown (follow me on Twitter): August 31, 2006

Today's blog comes from another company who left a comment on our guidelines page. If you would like to be featured, feel free to check out our guidelines and leave a comment or email me directly at frisco3 [at] gmail [dot] com.

ShoeloverWhat it is
Shoelover is the blog for a shoe box company called Shoe Stör. When I say shoe box company, I don't mean they are really small, I mean they make shoe boxes...clear ones so you can actually see your shoes. Unfortunately, the author of the blog is not be found on the posts, nor on the main website. This annoys me as I like to have a name behind posts so I know they are written by a living, breathing human being. However, considering the dry sense of humor displayed on the blog, I suspect it may not be written by a human at all but perhaps by the HAL 9000. Whoever writes the blog, it appears to originate in the vicinity of Toronto.

clear shoe boxesFeatures
The above-mentioned dry sense of humor, all kinds of news about shoes, and sprinklings here and there about the company including how to stack their shoe boxes.

Favorite Post
Ok, I've mentioned the sense of humor twice now, I guess I should find a post I consider funny...

Ah. Here's one called Oh No!!!

   

"...and worst of all, someone suggested that Shoelover should stop referring to themselves in the third person. Shoelover thinks this person should shave their goatee, but really, of what relevance is that to the conversation."

Further Comments
In a word...amusing. "Shoelover" has a great sense of humor, and it was a pleasure searching through the posts to find a favorite one.

I find the side bars way too busy. In fact, they were busy enough that I'm going to write a post specifically on this topic in the very near future. [Update: Sidebar post has been written.]

Cleaning up the side bars and sprucing up the graphics would do a lot towards making this blog look more professional and business-like. And when people see a professional looking website, they feel safe purchasing something from it. Placing an ugly graphic on the page that says "Powered by Internet Secure" does not have the same effect.

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Comments

Shoelover is the name and shoe boxes are the game
xoxo
Shoelover

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