DennisKennedy.com: Small Business Blog of the Day
by Brian Brown (follow me on Twitter): September 24, 2006
What it is
DennisKennedy.com is the blog for attorney Dennis Kennedy based in St. Louis, Missouri. Kennedy specializes in technology law, writing for various publications in the genre. His blog is highly specialized, directed to a very specific niche market.
Favorite Post
My Late Night Conversation with Elvis Presley. How I could I resist a post called that?
"There was a point where I consciously chose to stop saying 'Did Elvis . . .' and instead asked, 'Did you . . .,' which I did out of respect for the quality of the performance and how impressed I was with the thoroughness of his knowledge and the obvious respect he has for Elvis."
Further Comments
Kennedy has been blogging for a while now (Feb. 2003) and is very well established in his field. His writing is top-rate, though not for everyone. As I mentioned, this blog appeals to a niche audience and has excellent material for that audience, but very little of value for anyone outside this niche. This is a great approach and only serves to make Kennedy an absolute authority in that niche.
Design-wise, I'm surprised Kennedy has so many ads on the blog. For me, it makes the sidebars very busy and difficult to locate site navigation. I was really thrown by the archive navigation as it appears to list individual posts. For a few minutes I was thinking this blog was only about 20 posts old. Then I realized they weren't individual posts, they were categories. The navigation heading simply says, "Archives" where it should say "Categories" or "Category Archives." Furthermore, there are no archives-by-month navigation. Every site needs this as it allows the reader to follow the posts as they're written. Being able to read the blog as it evolves creates a story (even if we have to read it backwards), a compelling reason readers return over and over to the same blog.
Strangely, the archives-by-month navigation does appear when an individual post is accessed through a permalink. This is how I was able to discover how old the blog was.
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