I was going to write a short one today because going through Denise's interview was a little time consuming. So I checked out a blog from a winery that asked me to review them. Wouldn't you know that I would end up loving it and spending an hour reading the damn thing...
What it is
El Bloggo Torcido or The Twisted Blog (more or less) is the blog for the Twisted Oak Winery in Vallecito, Calaveras County, California. The blog is authored by multiple employees of the winery under the aliases El Jefe, Fermento, and Pimp Daddy. While these may seem like characters, this is not a 'character blog.' Actually, I'm sure they are characters. What I mean is, these folks write under an alias, but we know who they are (it tells us on the 'about' page) and they aren't trying to pretend to be someone they aren't. They clearly just like nicknames.
Tons of photos ( I LOVE it!). Stories from the employees about wine making. I have a sneaking suspicion the employees sample the product while writing the blog.
Oh, there are sooooo many. Let's use Geek Sheets:
"It's time for El Jefe to "out" himself. It's true. I am 100% geek. I even have a ham radio license (I know that's hard to believe.)"
Can I just say...I really love this blog. I'm not sure if it's the juvenile wit, the photos of pirates, the sleek design, or the fact that reading the blog made me quite thirsty, but I love it!
This blog is playful, it shows the spirit of the company, the zaniness of the employees, the quirkiness of its customers, and the intelligence of its marketing value. I have but one suggestion for the blogonauts at Twisted Oak...add a search box for the blog! Why? Because usability studies indicate that about half of internet users are considered "search dominant" while another 30% navigate through a combination of searches and clicking on links (the remaining 20% are "link dominant". If you don't have search capabilities on your blog, most of these people will simply leave after a couple of minutes.
Tags: el bloggo torcido, the twisted blog, twisted blog, twisted oak, twisted oak vineyard, twisted oak winery, twisted oak wine, calaveras county, calaveras county california, calaveras county ca, calaveras county wine, vallecito, vallecito california, vallecito ca, wine, vineyard, winery, el jefe, fermento, pimp daddy, jeff stai, scott klann, boy brainerd, geek sheets, pirates, arrr that's good wine
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