Newcastle Square Realty: Small Business Blog of the Day

What it is
The Newcastle Square Realty blog represents a realty company specializing in the Pemaquid peninsula on coastal Maine. The blog features posts about the community with an occasional post about a property recently placed on the market. Readers can learn about events and sights in the towns surrounding Damariscotta and Newcastle. Writing on the blog is shared between Jim Cosgrove and Tom Field.

Favorite Post
The Best Season explains why now is the best time to visit coastal Maine.

"The summer crowds are gone but there will be a decent amount of visitors here, enough to make things interesting. There will be no trouble getting tee times at any of the local golf courses and best of all, the bugs are gone!"

Further Comments
This blog is designed by our friends at Flyte and they have incorporated extremely clean navigation and graphics, well-integrated with the company's main site (Maine site?). As the posts start piling up, they definitely need a search box for those 50% of search-dominant readers, but otherwise the design is super-solid.

What I really like about this blog is that it is going after the community. They are capturing the allure of the area by "reporting" on the events of the nearby towns. I can just imagine the banker sitting in his high rise Boston office visiting the blog often for that reminder of ocean peace. Visitors not only get to find out what properties are for sale, they find out what's going on in town. This is great marketing as it really places readers in the town, experiencing what they would experience if they lived there.

The blog is thin on posts and knowing the laid-back lifestyle of Maine, it may be a challenge coming up with material for the blog. In this case I would strongly suggest they go for a simple photograph every couple of days or so. This would be a great thing to allow readers to connect two or three times a week with the iconic lifestyle they crave. It would also give them a reason to keep the blog in their RSS reader instead of deleting from lack of posts.

Technorati : damariscotta, flyte, flyte media, jim cosgrove, maine coast property, maine realtor, maine realty, newcastle, newcastle maine, newcastle square realty, pemaquid, pemaquid peninsula, realty blog, tom field

Comments

[Rich Brooks]

Brian,

Thanks for the kudos on design for flyte.

The blog's thin on posts, but it's fairly new, too. However, I like your idea of adding some photos to the posts. This is definitely supposed to be a life-style driven site, as opposed to straight real estate.

However, was that a dig on Maine? ;-) Just because we're living life the way it should be doesn't mean that we don't have a lot going on here. It's state fair season, for pete's sake!

Next time you're in Portland give me a head's up and we'll go out for a beer.

Over and out.

[Brian Brown]

Dig on Maine? Quite the opposite. If anything, it was a dig on bankers from Boston!

You're right though, I was a little quick on the trigger to suggest there is nothing to write about if you live in Maine. I mean...Stephen King found stuff to write about.

It's going to be a while before I see Portland again. I've been to Portland, Boothbay Harbor, and Arrowsic in the past few years, but this move to the midwest is going to make that trip tough. If I'm in the neighborhood, I'll definitely let you know.

Cheers.