Nicola Hewitt of glassybaby: Small Business Blog Interview

Glassybaby is a candle holder company located in Seattle. We featured their site on July 31.

"Someone just proclaimed last week that we are their favorite Blog...it was great to hear."

Pajama Market: How has the blog impacted your company?

Nicola Hewitt: We have had quite a few hits on the Blog...it is nascent, but the response has been extremely positive.When I talk to out of town customers on the phone they reference having read the blog, its content ; they have seen my photo etc... The impact is hard to perceive this early on...but if anything it has been positive. The photo gallery included on the blog has generated orders as well.

PJ: What has the response been from your customers/clients?

NH: Again, positivity. Someone just proclaimed last week that we are their favorite Blog...it was great to hear.

PJ: What types of things about your work day inspire you to write a post on your blog?

NH: Human interest. There is such an emotional response to glassybaby...whether joy, celebration even grief...customers openly share their stories...they invariably explain where the product will find its home and for what reason. I feel like a Blog sleuth when I am just having store banter with our customers; but it adds dimension to my work and interest. I try to use good judgment with what I share.

PJ: What have been the biggest surprises with your blog so far?

NH: Being the featured Blog on the Typepad site was suprising and exciting. I am also suprised by the number of hits on the blog...it is rather staggering.

PJ: What blogging program do you use for the blog? Did you create this blog yourself? How do you like the program?

NH: We use Typepad...great customer support, very affordable...user friendly in terms of posting...I can not say enough good things about our experience with Typepad.

PJ: Is there anything else you would like to share about your blogging experience?

NH: Blogging feels like a powerful phenomena...we are learning to pay closer attention to our Blog.

Tags: glassybaby, glassy baby, candles, candle holders, nicola, nicola hewitt