I received a comment this morning from Gabe where he made the point that "usability is key" for clients having success with a blog. If a blog is difficult to post to, it's not going to have a lot of posts.
I have found that many of my clients are intimidated by a blog when I first introduce the idea to them. So I pull out my favorite phrase to explain how hard it is:
Writing a blog post is as easy as writing an email.
And I mean it! Take a look at the Typepad interface:
Like writing an email, there is an area to write your post, some text formatting options for things like bold or italic, and a button to add a photo (similar to adding an attachment in an email). Click save at the bottom (like clicking 'send' in an email), and BOOM, you've created a blog post.
Of course this assumes the blog already looks the way you want it to look, has the features you want it to have, and is getting the exposure you want it to get. Also, you need to have something to write about.
But that's why you might hire a blog consultant (me) to design the blog, maximize the exposure tools, and even show you where to find things to write about. In the end, all you should have to worry about is writing the post, which really is as easy as writing an email.
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