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Writing a blog post is as easy as writing an email

by Brian Brown (follow me on Twitter): February 16, 2007

I received a comment this morning from Gabe where he made the point that "usability is key" for clients having success with a blog. If a blog is difficult to post to, it's not going to have a lot of posts.

I have found that many of my clients are intimidated by a blog when I first introduce the idea to them. So I pull out my favorite phrase to explain how hard it is:

Writing a blog post is as easy as writing an email.

And I mean it! Take a look at the Typepad interface:

Typepadinterface_1

Like writing an email, there is an area to write your post, some text formatting options for things like bold or italic, and a button to add a photo (similar to adding an attachment in an email). Click save at the bottom (like clicking 'send' in an email), and BOOM, you've created a blog post.

Of course this assumes the blog already looks the way you want it to look, has the features you want it to have, and is getting the exposure you want it to get. Also, you need to have something to write about.

But that's why you might hire a blog consultant (me) to design the blog, maximize the exposure tools, and even show you where to find things to write about. In the end, all you should have to worry about is writing the post, which really is as easy as writing an email.

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Comments

Amen to that. You said it much better than I could.

I can think of a handful of people that were very hesitant to join the blogosphere. Now, they post regularly, have built an online community/network of friends and associates in their respective industries AND (here's the kicker) have built and retained business from their blog, blog inquiries and blogging contacts! Sitting on this side of the fence starting a blog seems like a no-brainer, but getting over the hesitations of starting and posting regularly are real and I'm very glad there are people like you (Brian) who help small businesses get over those hesitations. The web is a better place when small businesses can communicate with each other and learn what others are doing.

I'm a WordPress guy, myself. It also has a WYSIWYG editor. So adding posts in WordPress can be just as easy. And, WordPress also offers the option to write posts by email your blog. So writing your blog post can actually be the SAME as writing your email.

LOL. And let's not forget the option of writing a blog post from your cell phone. Typepad is capable of doing that, and I believe WordPress is as well.

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