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Andrew Keen, the enemy of blogging, uses terrible example

by Brian Brown (follow me on Twitter): September 25, 2007


Andrew Keen is the author of The Cult of the Amateur, a book that takes a very critical view of Web 2.0 technologies.

In the article titled Blogged Down in this month's Entrepreneur Magazine, Keen describes how blogging is destroying big brands in the marketplace.

The article mentions a "damaging crusade" against Dell Computer by blogger Jeff Jarvis. The article then quotes Keen on ways to protect yourself: "don't allow anyone to post on your site anonymously."

Um...gee, Andrew. Jarvis published under his real name on his own blog. If Dell wasn't letting anyone publish anonymously on their blog, it wouldn't have made a bit of difference.

Give the article a read. It's short.

Also check out the reviews of his book on Amazon. This may be the first time I've seen a bestselling book rate 2.5 stars. If you look carefully, you will find my review of the book, which isn't complimentary.

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I have found blogs to be one of the most effective tools for delivering a marketing message to a niche audience. The speed at which you can interact with others and exchange ideas is unmatched.

I see no point in composing diatribes against new technologies. You can either fight the technology and pray that it goes away (not likely), or you can adapt to it and figure out how to use it to your advantage. Of these two strategies, guess which is going to win out in the long run.

The Keen article in Entrepreneur is on my desk. I was interested in his take on counterattacks for those out to damage your brand.

His perspectives are full of contradictions, however. First, his attitude toward commentary is very elitist: leave all to the NYT and professional media. But he also wants you to have a network of bloggers to counter lies with the public. His comments are highly political as well, breaking another of his admonitions ("It only takes one [misunderstood] comment to have a negative impact.")

With so much buzz about Web 2.0 what is Keen's point? The technology is here to stay.

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