Advertising your blog to build traffic is almost as important as creating and maintaining the blog to begin with. So, what's the first step for promotion?
Get new business cards with the blog address on them.
This is one of the cheapest, and most effective ways to advertise to the people who are most likely to benefit from reading your blog...your current customers, and people you come into personal contact with.
The rule of thumb is that it's something like ten times more expensive to get a new customer than it is to get a current customer to continue buying from you. So don't spend money trying to get totally new people to visit your blog until you have done everything you can to advertise to people you are already doing business with.
Later, you can publicize your blog by getting your blog address in the signature of your email, leaving comments and trackbacks on other's blogs, or advertising your blog through online ads or with conventional advertising.
But first, get it on your business card.
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