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Blogging Dos #14: Go after niche traffic

by Brian Brown (follow me on Twitter): April 11, 2008

Traffic
Niche traffic on your blog is the holy grail of having a blog in the first place. If you get thousands of visitors a day who don't care about what you're selling, it's wasted. If you get 100 visitors a day, five of which turn into life-long customers, you've got a gold mine.

Here's an example. Digg.com is a "social media" website that generates tons of traffic for anyone who makes it to one of their top tier pages. Think of Digg like a news website where the readers vote on each story, the stories that get the most votes get closer and closer to the top tier pages which is where most of Digg's visitors are. Getting "dugg," as it's called in the industry, can literally drive tens of thousands of people to your website in a matter of hours and has been known to crash servers hosting unprepared websites.

The problem is that very few of these visitors ever return or buy anything. Furthermore, it's a lot of work and luck to get your page "dugg."

Instead, work to get a steady flow of traffic from people who are genuinely interested in the subject matter you care about. Slowly, but surely, you will build a monster list of repeat customers who will likely subscribe to your RSS feed, or join your newsletter.

There are even a couple of examples of what not to do on Pajama Market. There are two articles off the top of my head that I shouldn't have wasted my time on. One was writing about a YouTube video that featured tons of online "stars." The other was writing about my Gmail getting hacked. Although these were fun to write, and they've generated some of the biggest traffic to this site, they bring in only casual visitors that don't really care about blogging for their small business. The time I spent writing the articles could easily have been put to better use.

I should have been writing a killer article on blogging, leaving comments on someone else's great blog post, or working on a video

[Photo: richardmasoner at Flickr. Used under creative commons copyright. Click photo to see more of his work.]

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